Tuesday, May 20, 2014
Wearing bright red makes the world seem conquerable. As noted by Color Wheel Pro, "Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, [etc]." This perception is supported by research: eminent color psychologist Andrew Elliot, a professor at the University of Rochester, found that literally "seeing red" can provoke aggression or fear. (Sources: 1 & 2.) Unsurprisingly, red is the color belonging to Ares/Mars, the war god of the Greco-Roman pantheon.
Andrew Elliot and his colleagues also discovered that red tends to make men view women as more desirable. In addition to the color's connotation of bellicosity, red symbolizes romance: think of long-stemmed roses on Valentine's Day. Brides wear red wedding dresses in parts of Asia, such as India and China.
So... my sweater might cause a fight-or-flight response, or it might be a turn-on. Regardless, it definitely keeps me cozy and warm! Cashmere is great.