For the most part, I don't really get curated Etsy shops. I'm like, "Okay, yeah, those clothes are cute, but my local thrift store offers equivalent items at a fraction of the price." I guess they're for people who don't have time to do the browsing in person? I dunno. Online retailers don't work for me in general, because I have to try stuff on.
HOWEVER, sometimes a special shop catches my eye, like Kamomeya did. Today I'm featuring New Old Fashion Vintage. I followed their Pinterest board because of a giveaway on Marlen's blog, and quickly found myself enchanted by the collection. Unfortunately, most items are out of my price range, even when on sale. In case that's not true of you, dear reader, heads up that the whole shop is 20% off until the 31st! If you like something you see, now would be the time to get it.
Anyway, I'm really impressed with New Old Fashion Vintage for getting me excited about categories that I normally find dull, like coats.