Ella Moss sent me a link to her recent article, "Fashionable Finance: The Costs of Trending", which provides insight into a brand's perspective. For example: "Following trends is in itself a past-oriented term - companies and corporations cannot afford to 'follow' any movement in fashion." Good point--one that's equally salient for bloggers. Describing the surge of vintage-inspired styles, Moss writes, "The primary design is already there, and in the wake of nostalgia [...] entire companies can devote themselves to revived styles as well as putting an innovative new twist on them." Which leads me to Bernie Dexter...
I came across this dress in a Portland boutique. I love the quirky Americana feel of a tomato print--it reminds me of grilling burgers for Labor Day, which is something that I've never done but read about plenty. Although I was charmed at first sight, I would have moved on quickly if the sales girl hadn't enthused to me about the brand.
Bernie Dexter features US-made pinup styles, designed by a burlesque dancer's daughter, with a professional background in modeling and makeup artistry. Miss Dexter explains, "My first collection was truly inspired by a few of my most treasured vintage pieces. I have had a few vintage formal gowns I loved so much, but there never seemed to be a time to wear them and one was too delicate to wear. So I decide to turn my favorite vintage formals in to wearable day and sun dresses that you can dance, shop, or just feel pretty in."
I want to revisit "Fashionable Finance" for a moment. The article's conclusion deals with moral manufacturing: "Now, an increasing selling point for trends is towards a more sustainable, ethical future, which may mean higher cost for the consumer and producer, but a better quality in clothing and better conditions for the workers themselves." Brands like Bernie Dexter, driven by a passionate artist who supervises the realization of her vision, help to build this sustainable, ethical future.