Friday, May 16, 2014

Retro Reproduction

Ella Moss sent me a link to her recent article, "Fashionable Finance: The Costs of Trending", which provides insight into a brand's perspective. For example: "Following trends is in itself a past-oriented term - companies and corporations cannot afford to 'follow' any movement in fashion." Good point--one that's equally salient for bloggers. Describing the surge of vintage-inspired styles, Moss writes, "The primary design is already there, and in the wake of nostalgia [...] entire companies can devote themselves to revived styles as well as putting an innovative new twist on them." Which leads me to Bernie Dexter...

Chelsea Pin Up Dress in Cheerful Sweet Tomato Print

I came across this dress in a Portland boutique. I love the quirky Americana feel of a tomato print--it reminds me of grilling burgers for Labor Day, which is something that I've never done but read about plenty. Although I was charmed at first sight, I would have moved on quickly if the sales girl hadn't enthused to me about the brand.

Bernie Dexter features US-made pinup styles, designed by a burlesque dancer's daughter, with a professional background in modeling and makeup artistry. Miss Dexter explains, "My first collection was truly inspired by a few of my most treasured vintage pieces. I have had a few vintage formal gowns I loved so much, but there never seemed to be a time to wear them and one was too delicate to wear. So I decide to turn my favorite vintage formals in to wearable day and sun dresses that you can dance, shop, or just feel pretty in."

The Absolute Sweetheart Swing Dress Doily PrintThe Absolute Sweetheart Swing Dress Doily Print The Bullet Pin Up Dress in Black & White Gingham Varick Dress in Koi Fish PrintVarick Dress in Koi Fish Print

I want to revisit "Fashionable Finance" for a moment. The article's conclusion deals with moral manufacturing: "Now, an increasing selling point for trends is towards a more sustainable, ethical future, which may mean higher cost for the consumer and producer, but a better quality in clothing and better conditions for the workers themselves." Brands like Bernie Dexter, driven by a passionate artist who supervises the realization of her vision, help to build this sustainable, ethical future.


  1. The tomato dress is super cute :-D I feel like I need more fruit-print clothes in my life, considering how much I love eating fruit...

  2. Those dresses are wonderful and I love what she stands for! Hopefully more and more companies will start adopting those viewpoints in the future.


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